In search of red lips

For a couple of weeks now I am been in search of the perfect red lipstick. Typically I am not a lipstick type of gal. However I feel that is the one part of my makeup routine that is truly lacking. I have been a basic burts bees chap stick user since college and occasionally break out a color on the lip for weddings or outings. I find the naturally color of my lips kind of blah. But don't know what to look for in a good lipstick, should I go gloss, lipstick, lipstain, lip linner? Anyone out there with a great brand or color to suggest? Leave me some love.